Think outside the box.
To think outside the box, you have to do something new or innovative for your business. Something that wows, and stop right there.
Do you see it? You're on the precipice of a cliff. You could jump off and see what happens - hope for the best. Maybe you'll come up with the next BIG thing as you tumble down.
What if you choose not to fall? Go ahead and take a step back from that ledge now.
What if you didn't have to re-invent the wheel to think outside the box for your business? Stop looking down and look up around you. There are millions of balloons that you could grab hold of to float and soar to new heights. These balloons are the strategies, tools, and more that have already been done. Some have been successfully tried by the business across the street, another is from a small organization across the world.
There is a limitless number of balloons. All you have to do is grab one. You'll never know how a proven tool, strategy, or something else can revolutionize your business for the better.
So instead of falling, I'd encourage you to give flying a chance.