It's important to show your work. Why? Well, poppi (a prebiotic soda) recently found itself in hot waters for its Superbowl campaign, dropping fully stocked poppi vending machines at influencers' houses.
The Problem: Influencers VS. Hospitals
This big show of giving poppi to influencers had a lot of folks asking why they weren't giving it to places that needed it instead.
The Reality
poppi has donated millions of cans in the past to nonprofits, schools, and more. But they didn't SHOW their work.
This is your daily reminder to show your work - be transparent with your business. Involve your customers in the conversation as you work to give back and contribute to your amazing community! Want to read more about it? Check out this great article in Marketing Brew.
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