Offering Real Connection In The Age Of AI As A Business

Nothing's more irritating as a customer than searching for recommendations or personal reviews and being met with article after article, all generated by the cold touch of AI. The amount of AI-packing peanuts with fake, in-personal reviews is staggering and is only expected to grow.

Searching For The Human

So, where do you go if Google and almost every other search engine are quickly filling to the brim with unreliable reviews and feedback? But you still want answers about if that new local restaurant is tasty.

Online Platforms Built For Engagement

The early results are in. People are turning to online communities and platforms designed for real people to engage and share their personal thoughts with one each other. While it will come as no surprise that TikTok is a giant in this field - it's not the only one. According to Marketing Brew, other platforms like Reddit have seen an uptick of people unsatisfied by the search engine's increasingly AI-driven results.

This speaks to our need for spaces where we can connect. Where we can get feedback and input from other real people who have shopped/dinned/or explored that new business.

It's a human desire and one that's important for businesses, big or small, to meet.

Choosing To Connect As A Business

If you want to cultivate an online community, it's vital to engage where your community is. Find connection-first spaces where human interaction is fostered. Reddit, TikTok, Facebook Groups, and Discord are all great for finding your community and engaging with them in real-time. Answer their questions, post funny memes, share insightful advice, and, most importantly, be authentic. Stay true to your values, and you'll find your community.