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A Key To A Successful Website

In the digital age,  a website isn't just a nice thing to have, it's a necessity! It's your virtual storefront, encouraging customers, fostering leads and building awareness of your business without you ever having to turn on the lights in a physical storefront. (Just getting a website is a HUGE step for a lot of local or smaller businesses, but it can have an incredible impact.) So, whether you're just getting started or have had a site for a while, let's go over one of the key ways to ensure your site is as successful as it can be.

A computer accessing a website.

You'll notice that I've said, it's just one key to a great website, and it is. There are so many parts to a great site from user design to optimizing SEO that I'm not going to go over in this blog. (That'll be for another time.) Instead, we're going to go over one simple principle that can revolutionize your website for you. And it's rather simple.

Identify the main goal of your site - and funnel towards it.

What is the one thing, above all else that you want people on your site to do? Is it shop the new clothes specific clothes line, make a restaurant reservation, call you? Whatever the main goal is, help drive your site visitors to it.

Now, your main goal may change from month to month or year to year and that's okay! It's also perfectly fine if your main goal is reservations, but some side goals are also driving people to sign up for your newsletter or purchasing some products. Side goals will always exist on your site, but they should be of less focus versus the main goal. Don't let all of the side goals compete for users attention. Not only will that reduce the effectiveness of your primary goal, but it also leaves the site cluttered and may confuse users on how to navigate your site.

How To Drive Visitors To Your Main Goal

Here are some ideas on how to use your site to help drive visitors to your goal. Trying using a couple of the following together to boost effectiveness.

  • Create a pop-up guiding people towards where you want them to go.

  • Add a button and language on the homepage (near the top) to guide users.

  • Place an obvious button on the main menu so it's easy to find and navigate to.

  • Have multiple spots on your site that reference and link back to the main goal.

Putting It To The Test

Then, once you've set everything up on your site, it's time to put it all to the test. Even the most well-thought out website can have hidden usability issues. That's why it's crucial to get feedback from people who aren't familiar with your business or your website. Ask friends, family, or even acquaintances to explore your site and provide honest feedback. Are they successfully guided through the funnel of your main goal? Does it make sense to them?

This valuable feedback can help you identify areas for improvement and ensure your website is user-friendly and welcoming to new visitors. By focusing on usability, you'll create a positive experience that encourages visitors to stay longer, explore more, and ultimately, become loyal customers.

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