It can often feel like your small business website is just floating lost in the sea of Google searches. Don't worry - it doesn't have to stay that way.
You can build a bridge for customers
over the sea of Google to get them to your site. (Better yet, you don't have to be a marketing guru to do it!) Anyone can do this. If it feels uncomfortable, that's okay. You'll get more comfortable and do this with ease after a few weeks. Here are the 3 FREE things that you can do to increase traffic on your website so that you can build relationships (and sales) with your customers, both new and old! (Make sure that you're consistent and be prepared to do them for a while. Results will take time.)
1. Create A Blog
Now, before you begin, let's go over what you're not going to do when you make a blog. You're not
going to spout just anything in the hopes that your best ramblings will magically make customers appear. You're also not going to create an ad the size and word count of a novel that would make Charles Dickens weep with every blog post.
Customers are short on time. Don't waste theirs. And no one wants to read an advertisement in essay form.
With that in mind, here's what you should do for your blog posts.
Identify keywords that make sense for your brand and use your blog posts to incorporate them.
Every blog post should contain value for your readers. Are you offering new insight? Fun ideas? How is your post benefiting your customer?
Do Your Posts Align With Your Brand
Ensure that your blog posts align with your business. If you sell clothing online, starting a fashion blog that provides style tips and the latest fashion news makes sense. If you're a life coach, starting a blog about your favorite car models doesn't make too much sense. Figure out how you can provide value to customers based on your services and goods, and go from there!
For more tips on how to optimize your blog for SEO for additional Google traffic, check out this great article by HubSpot.
2. Post On Social Media
Being active on social media is one of the best ways to drive people to your business on and offline! Post regularly and provide value. Keep ad-sounding posts to a minimum if you can help it. (No one likes to engage with spammy-sounding ads.) Within your posts, you can provide links back to your website, which works to help in two ways!
It helps get people to your site with ease. They don't have to search around for your website.
It creates backlinks. These backlinks are one of the most important aspects of SEO (which is responsible for getting Google to show your site to more people).
3. Reach Out Via Emails
Reaching out to your customers to offer value straight to their inbox is another great way to direct people to your website. Whether you're sending out emails weekly, bi-weekly, or monthly, include links back to your website to continue to drive folks to your site. There are two critical catches with emails that, if aren't addressed, can destroy your ability to increase website traffic.
You must provide value. Customers aren't going to open or read emails that don't intrigue, excite, or provide something that they feel is worth their time.
Building your email subscriber list takes time and WORK. Make sure that you're promoting email sign-ups on your website, social media, and in-person to customers.
While there's no easy button to getting website traffic to double or triple, these 3 marketing tools will help you sustainably grow traffic and customers. Which is definitely a win-win for small businesses everywhere!